When companies decide to sell their products in other countries, they mustdecide whether to use a standard product or to customize it to the particularcountry. Some products such as cars can be sold i
Companies must also decide whether they will standardize their marketingplans, such as advertising campaigns in different countries.
Go online and find one product that is produced by a company from each of the following categories that is doing business internationally and explain how the company has customized the product for a market in another country. Be sure to cite your sources. Provide an analysis and rationale why the company has taken this route.
Choose your companies from the following list:
– A petroleum company
– A software company
– A soft drink company
– A food chain
– A car company
– Herbal medicine industry
– Environmental management company