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The Top Hundred Strongest Global Brands Discussion
Visit Interbrand.com (Links to an external site.) , a world-leading brand consulting firm. Look up their Top 2020 strongest brand names (use link below) (Links to an external site.)
https://interbrand.com/best-brands/ (Links to an external site.)
Which industries dominate in the top-10 rankings? In the top-25 rankings?
Why do you think that is?
Afterwards, look up their top 2010 strongest brand names (use link below)
Notice any major differences? Which industries dominate in the top-10 and top-25 rankings?
What can the world’s most powerful brands tell us about global consumer markets?
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