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MGMT455 Business Policies and Strategies – UNIT5 IP

Assignment Description

Deliverable Length: 1,400–1,500 words

Key Assignment

For this assignment, select a real company in the fast-food industry (chick-fil-A)
You require to prepare the following sections of a strategic plan for the corporation’s next 3-5 years:

• Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
• Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
• Industry Analysis
• Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
• A Perceptual Map
  • Choose any criteria that you think are important to plot.
  • Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees’ submissions should match.

APA Style + minimum of 10 references and citations. ***I will provide Template and material support***