Business Finance Homework Help

1. In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.

2. How important is corporate governance when it comes to investing in a firm? Does a firm’s social presence need to be considered before an individual decides to invest? Why, or why not?