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The University of Texas at Arlington Ford Motor Company Case Analysis
Pepare a case analysis on FORD. The expected length of this Case Analysis is 3 full pages, 1-inch all-around margins, single-spaced and Times New Roman 12-point font. Please follow rubric below. Case is attached.
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Criteria, Ford Case Individual Rubrics |
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a. Question 1 – Internal and external analysis Description: The report provides both Internal (5) and external analyses (5). |
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b. Question 1 – Categorizes trends Description: The report categorizes internal issues as weaknesses (2.5), and strengths (2.5); and categorizes external issues as opportunities (3) and threats (2). |
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c. Question 1 – Provides a multi-functional analysis Description: In the analysis of the internal environments, the report includes issues regarding at least 3 different functional areas (6), the report includes the financial health of the organization (4). |
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d. Question 2 – Strategic action 1 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8). |
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e. Question 2 – Strategic action 2 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8). |
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f. Question 2 – Strategic action 3 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8). |
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g. Question 2 – Strategic action 4 Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8). |
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h. Question 2 – Strategic actions recommended are both at the Business-level and at the corporate level Description: The report recommends at least one strategic action at the business-level (how to compete) (5) and at least one action at the corporate level (where to compete) (5). |
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i. Writing and Communication Skills – Message, Grammar and Spelling Description: The report fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1). |
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j. Writing and Communication Skills – Format Guidelines Description: The report followed the guidelines provided. It is single-spaced (1), 1-inch margins(1), 3 pages long (7), 12-point-times New Roman (1). |
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