Project Guidelines

You are required to use the 10K SEC Filing for your company as the primary source research tool.  You must cite a minimum of 10 quotes from this document which will include your appendix.  Other legitimate sources are allowed. 

Apple Assignment # 1

Strategy is about performing different activities from rivals’ or performing similar activities in different ways not better ways. If you only perform activities better than others will soon adapt and adopt to your activities and either match or surpass you. You will in turn adapt and adopt and the cycle will continue without any clear winner. Strategy is a coordinated set of activities ( actions) that managers take in order to outperform competition and achieve superior profitability that is sustainable.