BUS 411 Post University Strategic Management Southwest Airlines Case Study
You will need to review the Southwest Airlines case study at the end of Chapter 3 in the
textbook and answer the following questions:
What is the link between Southwest Airlines’ business model, strategy,competitive advantage, and profitability?• What are Southwest Airlines’ distinctive competencies, resources, andcapabilities to make it happen?• What does the value chain look like within Southwest Airlines?• How will the Southwest Airlines competitive advantage be maintained in thefuture?Requirements:• Submit a two-three page Word document covering the elements of theassignment.• Develop a clear introduction, body, and conclusion. Use paragraph format andtransitions.• Focus on the quality of writing and content.• Use APA format with a title page, in-text citations, and references. Abstract notrequired. The title page, reference page, and appendices are excluded in pagelength requirement.• Research and cite at least two credible sources in APA format.
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