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Virginia State University Ethical Issues in Marketing Discussion

 

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

Relate the triple bottom line to an organization’s sustainability.

Analyze consumer influence on ethical behavior in marketing.

  • Assess the value of communicating ethical behavior to the public.
  • Conclude how ethical issues influence legal issues in marketing.