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Curtin University Marketing Health Care Services Questions

 

Answer Only THREE of the following questions:

Question 1 

Nowadays, Marketing became a dynamic and strategic domain that all organizations, from different sectors, apply to their businesses. One of the characteristics of modern Marketing is the changing nature of customers and the shifts of their behaviour. 

How the previous statement affects the Marketing activities considering the concept “Exchange”. 

Question 2 

Focusing on customers must be the primary orientation of a business organization and the base of its strategic planning and structuring. As such, other factors concerning Marketing Planning should be considered “less” important than the “Customer Focus”.

Defend or contradict the previous statement. Support your position with evidence/examples from businesses practices within local or global markets.

Question 3 

Discuss the relationship between socially responsible marketing and a successful marketing strategy. Support your argument with examples from the local market. 

Question 4 

Analyzing competition is considered as a major part of the external environment analysis. Apply the different level of competitive environment analysis on a company of your choice within the following industries (Dairy, Telecommunication, or Fashion.) 

Question 5 

Discuss the concept of “Buyer Decision Process” and apply it on a product of your own choice> Take into consideration the factors affecting such process.