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Miami University Week 3 Leadership in Analytics CRISP DM Model Essay

 

From the problem definition statement opportunity outlined in week 2, start to develop a basic analytics program for phase one (business understanding) and phase two (data understanding) for the new business venture using the six phase CRISP-DM model. 

This assignment has two parts:

1. Please produce a conceptual architecture sketch identifying the data sources that you intend to use to create your data products, the structure of the warehouse/lake/factory that you would need, and the analytics tools that will be or will allow you to produce the data products. 

Please note that this part of the assignment should be no longer than one page.

2. Press release time! You’ve now told the world that you have a new digital enabled company or an initiative within an existing company to bring a data product to the market. In your press release, focus on how you will lead the effort to acquire, prepare, and integrate data for an analytics-based initiative. Please list the data sources you would seek and state whether they are to be acquired internally or externally. In leading the creation of data products for your fictitious company, explain how you would acquire the data, the roles of team members you would collaborate with and any preparation that would be necessary before handing off to the modeling group. Remember that the back and forth exchange of data with the business model and modelers (CRISP-DM) should be iterative.

Consider this assignment to be an indication of your thoughts on the analytics/data products business plan with emphasis on relating the problem to be addressed in the new venture to your business understanding and data(product) requirements.  Remember, this course focuses on leadership and leading the analytics-based program to address business problems and not as much on project management and technology.