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Ottawa Is the Zipcar Strategy Sustainable & Will It Lead to Profitability Discussion
From the textbook 4.16 Exercises (page 96)Zipcar offers a sophisticated form of car sharing (www.zipcar.com). The firm opened for business in Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure 4.2. Is the Zipcar strategy sustainable, and will it lead to profitability?
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