Business Finance Homework Help

Sales and Purchases Amazon Company B2B Sales Activities Paper

Select a company and focus on its B2B selling activity. Give relevant examples and supporting evidence.

The task consists in addressing the following aspects:

1. Analyze the company’s market reach

2. Describe each of its B2B segments.

3. Detail and analyze the company’s go-to-market approach.

4. Analyze the company’s sales force organization.

5. How do they identify and maintain relationships with their most important accounts?