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BUSMBA 555 Project Report Executive Summary Amazon Capstone

 

Outline of the paper

-Executive Summary (this should focus on your recommendations, overall budget request, and implementation plans, as this is what an executive of your organization would interested in- not the history of the company) 

-Introduction

-The External Environment

  • General Industry Environment 
  • Industry Competition 
  • Competitor Analysis 

-Internal Environment 

  • Vision, Mission, and Values 
  • Resources 
  • Capabilities and Core Competencies
  • Value Chain Analysis 
  • Financials 

-SWOT and Sustainable Competitive Advantage

-Corporate Strategy 

  • International
  • Value Chain and Diversification (i.e., vertical and horizontal integration) 

-Strategic Recommendation

  • Balanced Scorecard 
  • Firm-Level Key Result Areas (KRAs) 
  • Major Implementation Activities 
    • Financial Goals, costs and measures 
    • Impact on resources, organizational structure, leadership, policy, etc.
    • Governance, Organizational Structure, and Leadership Considerations 
    • Feasibility