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BUSMBA 555 Project Report Executive Summary Amazon Capstone
Outline of the paper
-Executive Summary (this should focus on your recommendations, overall budget request, and implementation plans, as this is what an executive of your organization would interested in- not the history of the company)
-Introduction
-The External Environment
- General Industry Environment
- Industry Competition
- Competitor Analysis
-Internal Environment
- Vision, Mission, and Values
- Resources
- Capabilities and Core Competencies
- Value Chain Analysis
- Financials
-SWOT and Sustainable Competitive Advantage
-Corporate Strategy
- International
- Value Chain and Diversification (i.e., vertical and horizontal integration)
-Strategic Recommendation
- Balanced Scorecard
- Firm-Level Key Result Areas (KRAs)
- Major Implementation Activities
- Financial Goals, costs and measures
- Impact on resources, organizational structure, leadership, policy, etc.
- Governance, Organizational Structure, and Leadership Considerations
- Feasibility