Business Finance Homework Help

Northeastern University Marketing Trip Trap Case Study

 

1.Analyse and discuss the impact of CSR initiatives to improve competitive advantage. How does Trip Trap’s dedication to corporate social responsibility contribute to its competitive advantage?

2.Discuss the ethical standards at the basis of Trip Trap’s mission and its CSR initiatives. Which ethical standards (norms, principles, and Ideals) are at the basis of Trip Trap’s mission and its corporate social responsibility initiatives? Explain.

3.Identification of stakeholders who are Trip Trap’s stakeholders? For each stakeholder, identify their stakeholder relationship and why you assigned that relationship to that stakeholder.

4.Solutions and Actions for improvement. Responses to last three “hypothetical” questions

5.Assessment. How would you rate the steps that Trip Trap’s leadership has taken to integrate corporate responsibility into the business?