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‘..Timing can be crucial – a technology that is adopted earlier than others may reap self-reinforcing advantages such as greater funds to invest in improving the technology, greater availability of complementary goods, and less customer uncertainty.’

‘Entrants are often divided into three categories: first movers (or pioneers), which are the first to sell in a new product or service category: early followers (also called early leaders), which are early to the market but not first, and late entrants, which enter the market when or after the product begins to penetrate the mass market.’

Question

-Write a short note on a successful and an unsuccessful example of each-

(a) First Mover

(b) Early Follower

(c) Late Entrant.