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CTUO Tonal Identifying your Market Essay

 

Identify and explore 3 business Web sites that do something similar to what you hope to do. These businesses may provide the same product or service as you, or they may provide a different product or service that fills the same consumer need. Respond to the following questions:

  • Who are their customers (geographic, demographic, psychographic, and behavioral attributes)?
  • Are the customers of these businesses similar, or are they reaching different segments?
  • How are these customers similar to the customers you hope to reach?