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Academy for Jewish Religion Payne and Frow 5 Step Model CRM Questions

 

I’m working on a business multi-part question and need guidance to help me learn.

1. CRM in the context of travel and tourism (Understand how to approach the CRM, what does a CRM mean for a hotel, a restaurant, and an airline. How to help get close to our guests? Use specific industry examples.)

2. Explain Payne and Frow’s 5 process model (graph attached)