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ADVT 7506 The University of Queensland Advertising Strategy and Planning Essay

 

Individually you will conduct a critical review of your learning in the course, preparing a critique responding to a series of reflective questions, based on the course content. The reflective assessment will take the form of 4-5 short essay questions (approx. 500 – 1,000 words per question). Certain questions will ask you to: explain, describe, analyse, evaluate, justify and/or reflect on…. the key learning content or your skills acquired and applied across the semester. The reflective questions will derive from the three critical strategy areas studied during the semester: Advertising Strategy and Planning; Creative Strategy; and Media Strategy.