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Andre Rieu Case: 

1. Is the classical music industry attractive? If you were head of an orchestra set on beating the competition, what strategic options would you have? Want would be the likely results?

2. How do you feel about attending a classical music concert based on your personal experience? What are the pain points of such concert-going experiences? Who are the customers of traditional classical concerts?“Stella & Meghry” 

3. Some critics and hard-core classical music lovers do not see Andre Rieu’s music as authentic classical music. In your opinion, what genre of music does his fit into? In what way did Rieu change and reconstruct the classical music?

4. What is the key logic underlying Andre Rieu’s business success.

This case is for group and I select number 4.