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AIU Online Week 3 Coca Cola Marketing Analysis and Strategy Report

 

Company is Coca-Cola 

The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy.

Based on your research, write a succinct analysis of each of the following items:

  1. Market Analysis
    1. Target Market
    2. Industry Analysis
    3. SWOTT Analysis
    4. Market Segmentation
    5. Competition
  2. Market Strategy
    1. Four Ps
    2. Price Strategy
    3. Promotional Strategy
    4. Sales Forecast