Business Finance Homework Help

Length should be about 600-700 words or about two double spaced pages. 12 font. Each student will write a two-page summary of a new product launched in 2016-2020 worth 50 points. I love new product having launched over 150 in my career. That said most new product fail because the marketers do not really understand the needs of the consumer. Marketers are always watching major consumer trends to see what are changing in the competitive environment. A good indication of what is changing and identifying consumer is by watching which new products are being successful and understanding why. Using what you have learned in the first half of semester pick a new product launched in 2016-2020. The paper will include the following information:

• Description of the Product,
• Key Benefits,
• Competitive Advantage,
• Target Customers,
• Positioning Strategy and Slogan.