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Capella University Strategic Process and Analysis Research Paper

 

Complete a VRIO or Value Chain analysis, a PESTLE analysis, and a  Five Forces model for an organization. Prepare a 3-6-page executive  report that analyzes the internal and external environments of the  organization and recommends a course of action based on the analysis.

Introduction

AFI, VRIO, and value chain are just three concepts you need to  understand as a business strategist. This assessment focuses on these  important facets of business analysis.

Introduction

For this assessment, you will analyze the internal and external  factors that shape and influence an organization’s strategy. Your work  on this assessment will demonstrate your understanding of industry  forces and how an organization can leverage its strengths to its  advantage. This portfolio work project asks you to analyze the strategic  process using the AFI framework. This analysis will clearly demonstrate  your ability to think critically and strategically, and to use evidence  to support your thinking.

Scenario

The vice president of strategy has asked you to prepare an objective  analysis of the internal and external environments of the organization.  She is hoping that your insight can be used to plan for the future  direction of the company.

Your Role

You are a strategic analyst for the company you have selected to use  in this course. The company has recently started the strategic planning  process and needs to analyze the current internal and external  environments.

Requirements

To complete this assessment, be sure you understand the AFI  framework as presented in your text. Conduct your own research to find  recent articles on the value of strategic planning and the role of  leadership in the strategic planning process. (Note that the Strategic  Management Process Map on pages 30 and 31 of the course text will be  very helpful in completing this assessment.)

For this assessment, you will need to complete a VRIO or Value Chain  analysis, a PESTLE analysis based on research of the organization (not  conjecture or opinion), and a Five Forces model (pay attention to the  relationships of elements from both PESTLE and Five Forces). Your prior  discussion work should help here. These must be included as appendices  in the document you submit. You should also research the industry your  company is in, as well as the company’s website for information and  supporting evidence. Once you have this research completed, prepare an  executive briefing report that will be distributed to senior executive  leadership. In your report, address the following:

  • Analyze the key components of the AFI strategic planning  framework. Assess the value of using a strategic planning framework for  long-term success and sustained competitive advantage. 
  • Analyze the internal environment of the organization.     
    • What are the key findings from your VRIO or Value Chain analysis?
    • How well does the organization leverage its strengths to execute the business strategy?
    • How effective is the organizational structure and management system design?
  • Analyze the external environment of the organization.     
    • What are the key findings from your PESTLE analysis?
    • What are the key findings from your Five Forces analysis?
    • How can the organization respond to these forces to better position itself?
  • Explain the role of leadership in the strategic planning process.  Be sure to address the ethical responsibilities of leaders in the  strategic planning process.
  • Recommend a course of action for leadership based on your analysis.

Deliverable Format

The strategic process and analysis is a professional document and  should therefore follow the corresponding MBA Academic and Professional  Document Guidelines, found under Writing in the MBA Program Resources,  which you can find in the Tools and Resources for this course. Pay  attention to the sections on APA formatting and citing references.

In addition to the analysis, include:

  • Title page.
  • Table of contents.
  • Executive summary.
  • References page with APA formatted references from at least five sources.
  • Appendices: VRIO or Value Chain analysis, PESTLE analysis, and Five Forces analysis.
  • Target length of 3–6 content pages in addition to title,  references pages, and appendices including your VRIO/Value Chain,  PESTLE, and Five Forces analyses.
  • Written for an audience of executive leaders.

Evaluation

By successfully completing this assessment, you will demonstrate  your proficiency in the following course competencies through  corresponding scoring guide criteria:

  • Competency 1: Assess the importance of strategic management for  supporting long term success and sustained competitive advantage.     
    • Analyze the key components of the AFI strategic planning  framework, assessing the value of using a strategic planning framework  for sustained competitive advantage.
    • Explain the role of leadership in the strategic planning process.
  • Competency 2: Apply strategic thinking approaches to resolve business-related challenges.     
    • Recommend a course of action based on an internal and external environmental analysis.
  • Competency 3: Analyze the internal and external environments of an  organization in order to formulate and implement successful strategies.      
    • Analyze the internal environment of an organization.
    • Analyze the external environment of an organization.
  • Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.     
    • Address assessment purpose in a well-organized text,  incorporating appropriate evidence and tone in grammatically sound  sentences.
    • Apply the standard writing conventions for the discipline, including structure, voice, person, and tone.