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Cal State Fullerton Customer Satisfaction Survey Proposal

 

In this week’s discussion, you identified parameters for your sample  population. Now, you will need to create a survey proposal. Your survey  must be thorough and persuasive enough to convince your leadership to  sponsor your survey.

In your paper,

  • Explain why you want to conduct the survey and what you hope to gain from the survey responses.
  • Identify the type(s) of data you hope to collect.
  • Outline the parameters for your proposed survey, taking into consideration what you believe management wants to know.
  • Create 10 sample questions that will be used in your survey, considering common issues in survey design.
  • Explain your reasoning for choosing your sample questions.