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Montana State University Ethics & Subliminal Advertising Discussion

 

In Week 2 you were assigned a video regarding Sprite’s “Sublymonal” campaign. This week you will be discussing the ethics relating to subliminal advertising. This is slightly different from the Sprite campaign, so please make sure to read the subliminal information again if necessary to properly address this topic.

Initial Post:

Find an article relating to “Ethics & Subliminal Advertising” and Consumer Behavior. Give a brief summary of the article and your opinion of the situation or outcome. Be sure to post a link to your article using proper APA formatting (this requires first citing the work in the submission and THEN (and only then) creating a reference list for the article in your submission. Your initial post should be 300 words or more.