Business Finance Homework Help

Identify the new product or service you think that the organization you selected in Module 1 (The Coca Cola Company) should develop. Explain how the new product or service will satisfy customer needs, and provide one specific example of what may differentiate it from similar products or services in the market.

• Describe the target market for the new product or service, and explain the reasoning that you used to identify the target market. 
• Explain how one psychological variable and one social variable might influence buying behavior in relation to the product or service. 
• With those variables in mind, explain two marketing strategies that would recommend for promoting the product or service. One of the strategies must involve the use of social media or another technology

References 

Burgess, W. (2016, March 29). A bad reputation costs a company at least 10% more per hire. Harvard Business Review Digital Articles, 2–6.
Ferrell, O. C., Hirt, G., & Ferrell, L. (2020). Customer-driven marketing. In Business foundations: A changing world (12th ed., pp. 332–353). McGraw Hill.
Chhabra, N. L., & Sharma, S. (2014). Employer branding: Strategy for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), 48–60. https://doi.org/10.1108/IJOA-09-2011-0513
Lievens, F., & Slaughter, J. E. (2016). Employer image and employer branding: What we know and what we need to know. Annual Review of Organizational Psychology and Organizational Behavior, 3, 407–440. https://doi.org/10.1146/annurev-orgpsych-041015-062501
Avlonitis, G. J., & Papastathopoulou, P. (2006). Product and services management. ProQuest Ebook Central https://ebookcentral.proquest.co
Baah, S., & Bohaker, L. (2015). The Coca-Cola Company. Culture, 16, 17.
Bitange, H. B. (2018). Competitive Strategies and Competitive Advantage of Cocacola Company Ltd., Kenya (Doctoral dissertation, University of Nairobi).
Chu, B. (2020, November). Analysis on the Success of Coca-Cola Marketing Strategy. In 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI2020) (pp. 96-100). Atlantis Press.