Health Medical Homework Help

Can you help me understand this Health & Medical question?

• Review the attached info. Considering information is delivered to customers through multiple marketer sources, what special considerations are necessary to communicate information of products with ‘nondigital’ attributes?
• Product information can be delivered not only through marketer sources but also through non-marketer sources. Considering the non-marketer sources, what is the impact of social capital on information delivery?
• Beyond the case content, what is your opinion about the impact of social media capital?