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Comprehensive Health Planning, HSM 451-90

Individual Assignment 3 (30 Points)

Module 4

Assignment 

• Review and study Chapters 1 – 11 in the textbook (Harrison, 2016).
• Review and study the PowerPoints posted in Blackboard, Materials and Resources.  
• Watch the video It’s Not Manipulation, It’s Strategic Communication at https://www.youtube.com/watch?v=QGeHS4jO0X0. 

Watch VideoIt’s Not Manipulation, It’s Strategic Communication | Keisha Brewer | TEDxGeorgetown

Duration: 10:57

• The video shows “communicating with purpose while showcasing value in order to achieve a goal: ”   
  1. Identify the goal
  2. Understand your audience
  3. Communicate the Value
  4. Express the Need
• Using the information, you learned from Individual Assignments 1 and 2, write a Memo to your supervisor to provide your strategic plan for Coastal Medical Center.   Use strategic communication as shown in the video, see the four steps above.