Ethnomusicologists study the ways that music has meaning and purpose for individuals, families, and communities. This essay asks you to use some of the techniques of ethnomusicology to discuss the meaning of music for someone that you know.
 
For this paper, we ask that you interview somebody about his or her favorite popular music. Then you must use some of the ideas, personal experiences, or opinions expressed by this person as evidence to support some kind of argument that you are making in relation to the music. Your argument may deal with any aspect of the music or music scene but it must also connect in some way to the social issues and processes dealt with in this class (e.g. globalization, technology, appropriation, representation and politics of identity, etc.) Our weekly readings provide great examples of arguments that make these types of connections. If you have summarized these arguments well in your weekly reading responses you should be able to review your own responses to see how others have made these types of connections.
 
In this paper you SHOULD NOT simply describe a genre of music, or a music scene. You are expected to synthesize the information from your interview with themes from the readings in order to make a strong thesis statement that will guide your paper. Ideally, you should record this interview so you can go back over the recording later and quote your interviewee directly. If you don’t have an audio recorder, take careful notes so that you can accurately paraphrase what was said during your interview. You must also use six additional sources and cite these readings using in-text citations as well as a “Bibliography” or “Works Cited” section at the end of your paper. You should also cite your own interview using this format: (p.c., Bob Smith, 28 October 2011, Isla Vista, Cal.).
 
Make sure to give your essay a sensible title, keep your writing focused, support yourself with examples, and communicate your ideas clearly and effectively. Writing essentials such as spelling, grammar, organization and style are of utmost importance.
 
Length: 1000 words, double-spaced (e.g., three double-spaced pages in 12-point Times).
 

I need to create a 5 year 3 statement model (Income statement, balance sheet, Cash Flow statement, DCF) for Walmart, using annual statement SEC filings by Walmart online. I will also need to forecast for the next 4 years using assumptions based on how Walmart will perform during and after the coronavirus pandemic. Things that I will be calculating are:
Sales growth
Profitability
Efficiency
Returns
Liquidity
Leverage
WACC
Finally, based on all the information, I need to create a report suggesting whether someone should buy, hold, or sell the stock, carefully explaining the assumptions I made, and analyzing the calculations.
I need this assignement by the 6th of May. Attached are the detailed requirements of the assignment (Please note I only have to do it for Walmart). Also attached are examples of vaguely how the 3 statement model should look like, and how the analysis should be
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FinalExamSpring2020.pdf
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apple3statementmodel.xlsx
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Homework9withSolutionsandRubrics1.xlsx

An IMC for Lay’s STAX
Learning Objectives. To have students:
(1) suggest elements of an integrated marketing communications (IMC) program and
(2) describe how these elements can generate revenues for an innovative consumer packaged goods product—Frito-Lay STAX potato crisps.
Nature of the Activity. Have students identify integrated marketing communications (IMC) program actions and potential results that Frito-Lay might take to reach prospective buyers of its STAX potato crisps.
Marketing Lesson. An effective IMC program needs to target both retailers and consumers with very specific (1) IMC actions and
(2) expectations of what the actions will achieve for each of the five promotional activities—advertising, personal selling, public relations, sales promotions, and direct marketing
In the past, organizations designed their advertising program without consulting departments or agencies that had responsibility for sales promotion or public relations. The result was an overall communication effort that was uncoordinated and, in some cases, inconsistent. Today, savvy marketers like Frito-Lay use an integrated marketing communications (IMC) program to coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all target audiences.
In August 2003, Frito-Lay launched its Lay’s STAX potato crisps, which are stacked in a portable, resealable, crush-resistant container. Initially, there were four flavors.
But by early 2010, there were six flavors sold in the U.S. At the time of the new-product launch, Lay’s had $800 million in sales within the $2.7 billion U.S. potato chip market. But, it had no product to compete directly with Proctor & Gambles’ Pringles, which had a 60 percent share of the ‘pre-formed, stacked, potato-chip-in-a-can market segment.
A truly complete IMC program will include communications that are targeted at both distributors (jobbers) and retailers in the channel of distribution as well as those targeted at ultimate consumers. In fact, Frito-Lay developed a major IMC effort directed at its retailers to encourage and support them in their decision to stock and sell the new line of Frito-Lay’s STAX potato crisps.
Funny Stax commercial: https://www.youtube.com/watch?v=8zJyhz16NXM
Deliverables for Assignment
Part I. Identify ‘IMC Actions’—the middle column in the handout—for an IMC program for the Frito-Lay STAX potato crisps using the Frito-Lay’s STAX IMC Program Handout as a guide. As the handout shows:
The target audience is the U.S. young adult premium snack consumer.
The promotional objectives are to (1) generate awareness and (2) achieve sales of the Frito-Lay’s STAX potato crisps by reaching both retailers (grocery, mass merchandiser, and convenience stores) and ultimate consumers.
Part II. For each of the five actions of the IMC program you identify, explain ‘How the Action Produces Sales’ for Frito-Lay—the right-hand column in the handout.
attachment
IMG_7469.HEIC
attachment
IMG_7470.HEIC

An IMC for Lay’s STAX
Learning Objectives. To have students:
(1) suggest elements of an integrated marketing communications (IMC) program and
(2) describe how these elements can generate revenues for an innovative consumer packaged goods product—Frito-Lay STAX potato crisps.
Nature of the Activity. Have students identify integrated marketing communications (IMC) program actions and potential results that Frito-Lay might take to reach prospective buyers of its STAX potato crisps.
Marketing Lesson. An effective IMC program needs to target both retailers and consumers with very specific (1) IMC actions and
(2) expectations of what the actions will achieve for each of the five promotional activities—advertising, personal selling, public relations, sales promotions, and direct marketing
In the past, organizations designed their advertising program without consulting departments or agencies that had responsibility for sales promotion or public relations. The result was an overall communication effort that was uncoordinated and, in some cases, inconsistent. Today, savvy marketers like Frito-Lay use an integrated marketing communications (IMC) program to coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all target audiences.
In August 2003, Frito-Lay launched its Lay’s STAX potato crisps, which are stacked in a portable, resealable, crush-resistant container. Initially, there were four flavors.
But by early 2010, there were six flavors sold in the U.S. At the time of the new-product launch, Lay’s had $800 million in sales within the $2.7 billion U.S. potato chip market. But, it had no product to compete directly with Proctor & Gambles’ Pringles, which had a 60 percent share of the ‘pre-formed, stacked, potato-chip-in-a-can market segment.
A truly complete IMC program will include communications that are targeted at both distributors (jobbers) and retailers in the channel of distribution as well as those targeted at ultimate consumers. In fact, Frito-Lay developed a major IMC effort directed at its retailers to encourage and support them in their decision to stock and sell the new line of Frito-Lay’s STAX potato crisps.
Funny Stax commercial: https://www.youtube.com/watch?v=8zJyhz16NXM
Deliverables for Assignment
Part I. Identify ‘IMC Actions’—the middle column in the handout—for an IMC program for the Frito-Lay STAX potato crisps using the Frito-Lay’s STAX IMC Program Handout as a guide. As the handout shows:
The target audience is the U.S. young adult premium snack consumer.
The promotional objectives are to (1) generate awareness and (2) achieve sales of the Frito-Lay’s STAX potato crisps by reaching both retailers (grocery, mass merchandiser, and convenience stores) and ultimate consumers.
Part II. For each of the five actions of the IMC program you identify, explain ‘How the Action Produces Sales’ for Frito-Lay—the right-hand column in the handout.
attachment
IMG_7469.HEIC
attachment
IMG_7470.HEIC