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Management

Read and analyse the case study on Gymshark, a UK-based sportswear retailer. Then write a well-formulated essay in response to the following questions: Which of the four drivers of globalisation has been the most influential in the expansion of Gymshark and to what extent do you think it is a globalised business?

Article 1 Clothing brand Gymshark becomes UK’s newest £1bn start-up. Company founded by Ben Francis as a student nine years ago wins £200m investment Ben Francis, the 28 year old founder of clothing brand Gymshark, has become one of the wealthiest British entrepreneurs after finalising a fundraising that makes his nine year old business the UK’s newest £1bn-valued “unicorn”. Mr Francis founded the gym wear company as a 19 year-old student in Birmingham out of his parents’ garage. Its headquarters remain nearby in Solihull. The brand has become a hit with younger gym goers. It does not use the traditional combination of advertising and high street shops for promotion, relying instead on support from a network of athletes and social media “influencers” on Instagram and Facebook. On Friday, Gymshark raised its first ever external funds, with about £200m invested by US fund manager General Atlantic. This values the company at more than £1bn, and will make Mr Francis, who owns a 70 per cent stake, one of the wealthiest business owners in the UK. General Atlantic will own just over 20 per cent, with the remainder held by Mr Francis’ partners and senior management. Gymshark employs about 500 people. Gymshark said it was only the second British company since 2001 to have achieved unicorn status without any prior investment. Mr Francis told the FT that the funds would be used to help expand the business in North America, where Gymshark already makes a large part of its sales, and in Asia. The company has already opened an office in Denver. “We are nothing without our community,” said Mr Francis, “so we will use this new investment partnership to get even closer to them on a truly global scale. I firmly believe Gymshark has the potential to be to the UK what Nike is to the US and Adidas is to Germany.” Mr Francis said the company would not change its approach to sales and marketing after the fundraising and that he had always been against the “old school” approach of rivals that focused on putting as many products as possible in as many stores on the high street. He said these “slow clunky” brands had not proved as agile as Gymshark, which has recorded strong growth in sales during the pandemic. At the start of 2020, Gymshark reported its strongest ever quarter for revenue growth while in the 12 months to July 2019, revenues grew from £103m to £176m, according to the company’s latest accounts. Pre-tax profits increased from £17.5m to £18.4m. According to the company, full-year revenues to July 2020 were £258m. Mr Francis said Gymshark had benefited from the popularity of running, cycling and exercise at home during the lockdown. It set up a fund that allowed personal trainers to use its platforms to run paid virtual classes during the pandemic and launched a “NHS Sweaty Selfie” to raise money for the NHS in Birmingham. Mr Francis said he had higher offers from other private equity firms, but General Atlantic appeared the best fit. Melis Kahya Akar, head of consumer for Emea at General Atlantic, will take a seat on Gymshark’s board. Gabriel Caillaux, head of General Atlantic’s business in Emea, described Gymshark as “authentic, disruptive and differentiated” as a brand. He added: “Against a backdrop of rising social media usage, rapid growth of ecommerce and increasing focus on health and wellness, Gymshark is positioned to seize the opportunity of further growth.” (Source: Thomas, 2020) Article 2 Ben Francis: flexing the £1bn Gymshark brand Stateside An investment by US private equity firm General Atlantic has catapulted young Birmingham-based fitness brand Gymshark to £1bn-plus “unicorn” status. Ben Francis, co-founder and chief brand officer of Gymshark, was due to board a one-way flight to Colorado before the coronavirus pandemic derailed his travel plans. Francis, an alumnus of Drapers 30 Under 30 of the fashion industry’s rising stars, was heading Stateside to extend the fitness sensation’s growing grip on the North American market. Based in Birmingham, where he started the brand in 2012 as a student, Gymshark’s ambitions are now increasingly global. Francis’s relocation might be on pause, but the business is still gunning for international growth. Last week, Gymshark announced it had secured investment from private equity firm General Atlantic in a deal that valued the label at more than £1bn. General Atlantic has taken a 21% stake in Gymshark for an undisclosed sum, which makes the brand one of just a handful of British businesses to have achieved “unicorn” status – when a privately owned start-up company is valued at more than £1bn. The investment, which is the first time Gymshark has received external funding, will be used to expand the brand in the US and in Asia. North America already accounts for half of Gymshark’s overall business, but an ambitious Francis sees plenty more opportunity in the market. “Half of our business comes from the US and Canada but when you think about the size of the market, we’re still under indexed,” he tells Drapers. “We’ve made a good start in the US market and we’re moving in the right direction, but there’s still plenty more we can achieve there. “Asia-Pacific is another area of focus for us because there’s huge opportunity there, but we weren’t sure we understood the market and how best to approach it. General Atlantic works with a lot of businesses based out there, so they are the perfect partner to explore the market with.” Garage brand Billion-pound valuations and cracking the US are all a long way from Gymshark’s humble beginnings. Francis started the brand from his parents’ garage. Naturally entrepreneurial, he built his own websites and apps as a teenager. Gymshark began life as a fitness supplement website before Francis started making his own clothing after struggling to find the kind of stretchy, fitted gymwear he wanted to wear. The business grew rapidly, thanks to its on-trend product and close relationship with fitness influencers who act as ambassadors for the brand. Gymshark has regularly won spots on research company Fast Track’s list of the 100 private companies with the fastest-growing profits. However, the time had come to seek external investment. “We’ve been growing really quickly and we’re continuing to grow, but to realise our true global potential, the best thing was to bring in a partner to support expansion in North America and Asia,” says Francis. “We’ve been working on the deal for over a year now. We did a lot of thinking and it has been a long process. “We met a lot of potential partners but knew fairly quickly when we met General Atlantic that they were the right one. They were a great cultural fit and they understand our ambitions. They are prepared to have a good amount of input in the business – to be there when we need them and not completely silent partners.” General Atlantic, he adds, also understands that social media is integral to Gymshark. Francis talks openly about building the business via his social channels and has a large personal following – 245,000 Instagram followers and 168,000 subscribers. A video of Francis signing the deal with General Atlantic has been watched more than 243,000 times since it was uploaded earlier this week. “I’d hazard a guess that many private equity firms wouldn’t have wanted me to post that video, because it is very transparent,” Francis adds. “But transparency and connection is part of our culture and that’s something General Atlantic share.” He admits that the pandemic has forced Gymshark to change some of its international plans. The opening of a head office in Denver, chosen because of the city’s love of fitness and easy access to the rest of the US, has been pushed back until later this year. “Covid-19 hasn’t derailed our internal expansion plans, but it has meant we’ve had to pivot, adjust and be very agile. Most of the problems have been logistical, like opening the office and getting people out to the US – we’re still seeing great consumer demand in the market.” Agile, focused on its consumer and now with private equity backing behind it, Gymshark looks set to succeed on its international expansion mission.

Science/Math

A hydrogen atom is initially in the superposition state

a) What are the possible results of a measurement of the energy and with what probabilities would they occur? Plot a histogram of the measurement results. Calculate the expectation value of the energy.

b) What are the possible results of a measurement of the angular momentum operator L2 and with what probabilities would they occur? Plot a histogram of the measurement results. Calculate the expectation value of L2 .

c) What are the possible results of a measurement of the angular momentum component operator Lz and with what probabilities would they occur? Plot a histogram of the measurement results. Calculate the expectation value of Lz.

d) How do the answers to (a), (b), and (c) depend upon time?

Economics

The University of Medford pays the full tuition for the children of faculty members at any university in the world. Recently, this policy has received bad publicity. The argument has been made that people in other occupations have to pay the tuition costs for their children and so should college professors. According to this argument, it is not fair to have these relatively well-paid people get subsidized in this manner. The board of trustees of the University of Medford has been asked to reconsider this policy. Provide an economic argument to explain why the board of trustees might want to continue this policy.

Accounting

Excel Project: Well-Designed Visualizations The following visualization (viz) shows all state taxes and fees collected for the state of New York from 2014 to 2018, inclusive.

REQUIRED

For this viz, do the following:

1. Describe ways you would change the viz to (a) simplify the data presentation and (b) properly emphasize the objective of the stakeholder. Assume the objective of the stakeholder of this viz is to compare how each type of tax collections changes over time

2. Go to the student download page at http://www.pearsonglobaleditions.com and download the files labeled “P5-8NewYorkTaxes.xlsx”. Implement some of the ideas you suggested for part 1 to simplify the viz and emphasize importance.

Computer Science

Both Windows Server 2012/R2 and Windows 8.1 can perform some server functions and some desktop functions, but important differences distinguish them. Windows 8.1 is configured to emphasize the user interface and is performance-tuned to run desktop applications. Windows Server 2012/R2, on the other hand, deemphasizes many of Windows 8.1’s user interface bells and whistles in favor of a less flashy and less resource-intensive user interface. In addition, Windows vServer 2012/R2 is performance-tuned to run background processes so that client computers can access network services faster. Speaking of network services, most Windows Server 2012/R2 editions can run the following network services, among others:

Accounting

6 Time-Driven Activity-Based Costing (TDABC) in a Call Center Market Makers Inc. (MMI) provides a range of services to its retail clients—customer service for inquiries, order taking, credit checking for new customers, and a variety of related services. Auto Supermarket (AS) is a large auto dealer that provides financing for the autos and trucks that it sells. AS has approached MMI to manage the inquiries that come in regarding these loans. AS is not satisfied with the performance of the call center it currently uses for handling inquiries on these loans and is considering a change to MMI. MMI has been asked to estimate the cost of providing the service for the coming year. There are two types of loans at AS, one for autos and SUVs and another for light trucks. The loans for auto and truck buyers typically have different types of customers and loan terms, so the nature and volume of the inquiries are expected to differ. MMI would use its own call center to handle the AS engagement. The MMI call center’s annual costs are as follows:

Required 1. Determine the amount that MMI should propose to charge AS for the coming year using TDABC, assuming MMI desires a profit of 25% of incurred cost. 2. Suppose that AS wants the proposal broken down by type of loan (auto, truck). What would the proposal look like now?

Computer Science

Digital Test & Equipment (DTE) is a distributor of test equipment used in mining and oil applications. When Mark Polonsky, of Albany Manufacturing, got the call from Amy Sheppard at DTE, he was excited. For over a year he worked to get DTE to carry Albany’s geothermal test equipment, but there was no progress— until today, when Amy asked if the Albany Geo-Core Xcel would handle conditions in the North Sea oil fields. “I don’t know,” Mark replied. “I’ve personally not had any customers drilling in that area, but I will ask our senior engineer and find out. What’s the situation?” “We’ve got a really good shot at landing some business from British Petroleum, but we’ve got some holes in our product line,” she replied. “I’m really thinking of making this an all-Albany pitch, which would be about a $400,000 contract. Or I may give them two solutions, one all Albany and one a mix of other products.” She went on into detail about the conditions in which the Geo-Core would have to work so Mark would know what questions to ask. After the call, Mark called the senior engineer and asked if the product would work. Assured that it would, he went to work on a great proposal. Not only would a $400,000 sale represent a month’s quota, he knew that DTE was good for five times that in its other accounts. This opportunity was huge! Amy called Mark immediately when she got his e-mail with the proposal attached. “This looks great, Mark! I think the all-Albany approach is best, so that’s what we’ll go with. I’ll submit this to BP tomorrow.” Two months later the first Geo-Cores were installed and operational. But within a week it was obvious that they weren’t up to the demanding weather conditions of the North Sea. The machines were breaking down on average about every four hours. Allison called Mark, quite upset with the results, particularly because BP now wanted to cancel the entire agreement.
Questions
1. Assume you are Mark. What should you do?
 2. Does the stage of the buyer–seller relationship matter? Which buyer is most important, British Petroleum or DTE?
 3. Your first call after hanging up with Allison is with the senior engineer who gave you the wrong information. He claims there is a simple fix, but a DTE engineer will have to make the trip there to do it, and that will be about a $5,000 trip. First, what would you say to your manager who has to sign off on that expense? Second, how do you handle Allison?

double operandTwo

Assignment 3 – Infix Evaluator The purpose of this assignment is to implement the Stack ADT using an array and then to use it in an algorithm to evaluate an infix mathematical expression. This assignment draws from the material covered

Assignment03.java A complete Java program used to test your code. Your assignment is to write a class called ArrayStack that implements the Stackinterface Java interface using Array-based data. You will also complete the InfixEvaluator class by writing code for the unfinished evaluate method,
Assignment03.java file. 2 Specification Your implementation should meet the following specifications: 1. Your Stack implementation class should be named “ArrayStack”. 2. ArrayStack should implement all methods as described in the Stackinterface Java interface provided. The documentation comments constitute the specification for the ArrayStack class. 3. The Stack implementation should use a generic standard Java array (not an ArrayList or any other class) to hold the data for the Stack. 4. The Stack implementation should utilize security measures including: a. Maximum Capacity checks b. Array integrity checks 5. The Stack implementation must resize the standard Java array so that the capacity of the Stack can grow as new items are added.

package assignment;

/**
* CPS231 – Fall 2021
* Assignment 3 – Infix Evaluator using the Stack ADT
*
* February 6, 2021
*
* @author Adam Divelbiss
*
*/
public class Assignment03 {

public static void main(String[] args) {
// Evaluate the following expressions
// a=2,b=3,c=4,d=5,e=6
InfixEvaluator infixEvaluator = new InfixEvaluator();
infixEvaluator.setValue(‘a’, 2);
infixEvaluator.setValue(‘b’, 4);
infixEvaluator.setValue(‘c’, 3);
infixEvaluator.setValue(‘d’, 5);
System.out.println(“Testing infix expressions with:”);
System.out.println(” a = ” + infixEvaluator.valueOf(‘a’));
System.out.println(” b = ” + infixEvaluator.valueOf(‘b’));
System.out.println(” c = ” + infixEvaluator.valueOf(‘c’));
System.out.println(” d = ” + infixEvaluator.valueOf(‘d’));
System.out.println(“”);

testInfix(infixEvaluator, “a+b”, 6.0);
testInfix(infixEvaluator, “(a + b) * c”, 18.0);
testInfix(infixEvaluator, “a * b / (c – d)”, -4.0);
testInfix(infixEvaluator, “a / b + (c – d)”, -1.5);
testInfix(infixEvaluator, “a / b + c – d”, -1.5);
testInfix(infixEvaluator, “a^b^c”, 1.8446744073709552E19);
testInfix(infixEvaluator, “(a^b)^c”, 4096.0);
testInfix(infixEvaluator, “a*(b/c+d)”, 12.666666666666666);
testInfix(infixEvaluator, “e * (a – c) / (b – c)”, 0.0);
testInfix(infixEvaluator, “(b – c) * (a – c) / (b – c)”, -1.0);
System.out.println(“Done.”);

}
public static void testInfix(InfixEvaluator evaluator, String infixExpression, double expected)
{
final double TOLERANCE = 1.0e-9;
double result = evaluator.evaluate(infixExpression);
System.out.println(“Infix: “” + infixExpression + “”””””);
System.out.println(“”Result: “” + result);
if (Math.abs(result – expected) < TOLERANCE) {
System.out.println(“”TEST: OK””);
} else {
System.out.println(“”TEST: ERROR””);
}
System.out.println();
} // end testInfix

}

package assignment;

/**
* CPS231 – Fall 2021
* Assignment 03 – A class to evaluate infix expressions.
*
* @author adamdivelbiss
*
*/
public class InfixEvaluator {
/**
* private helper method to return the precedence value for a particular operator.
* @param operator
* @return
*/
private static int precedence(char operator) {
int result = -1;
switch (operator) {
case ‘(‘: case ‘)’: result = 0; break;
case ‘+’: case ‘-‘: result = 1; break;
case ‘*’: case ‘/’: result = 2; break;
case ‘^’: result = 3; break;
}
return result;
}
/**
* private helper method to compute the value of a basic infix operation
* @param operandOne
* @param operandTwo
* @param operator
* @return
*/
private static double compute(double operandOne