This assignment will assess the Marketing Mix of an International Organization.Select a Global Fortune 500 Company.Pick a specific product that the company offers in at least three different countries.Assess the Marketing Mix for this specific product in each of the three countries. It may be best to set up a chart and identify the Marketing Mix components for each of the countries. More specifically, you will want to consider:a)ÿÿÿÿÿ Product ? What are the basic product benefits, brand name, warranty, service, or innovative qualities?b)ÿÿÿÿÿ Price ? Currency exchange, any planned discounts during the year, method of payment accepted, or e-marketing (if applicable).c)ÿÿÿÿÿ Promotion ? Advertising, sales promotion, public relations, personal selling, etc?d)ÿÿÿÿ Place (distribution) ? Market entry method, channels of distribution, and channel cooperation.A few resources to get you started:http://fortune.com/global500/http://www.forbes.com/global2000/http://www.bea.gov/international/index.htmhttp://www.economist.com/http://www.census.gov/foreign-trade/statistics/notices/20140307_exh19.htmlhttps://www.cia.gov/library/publications/the-world-factbook/http://countryfacts.com/http://www.factmonster.com/countries.htmlhttp://www.state.gov/countries/https://www.sba.gov/content/do-your-market-researchThese are just a few examples of the endless amounts of resources and data you can find online. You are not limited to just these examples. If you have others, please share with the group.Written Assignment Objectives:ÿDiscuss the relative merits of standardization versus customization alternatives for global product (including services) strategiesDescribe multinational diffusion theoryDescribe global branding strategiesList and explain the driving forces behind foreign market pricingList and describe methods of non-cash compensation frequently used in international transactionsDescribe the constraints on global integrated marketing communication strategiesDiscuss the advantages and disadvantages of the major integrated marketing communication tools available to international and global marketersDiscuss the importance of logistics in reaching foreign markets and the unique challenges presented by global logisticsPREPAREÿyour written assignment as follows:Thoroughly read the chapters in the weekly conferences and conduct additional outside research on country and business resources.Review the following global marketing topics to ensure you understand the marketing principles and can demonstrate you can apply them in this case.Be sure you understand all of the global marketing concepts covered in this written assignment and review these concepts in the course modules if needed (Module 3):Marketing environmentManagement orientationsForeign market entryGlobal branding principlesProduct developmentBrandingPricingPromotionDistributionSWOT analysisPrepare thoughtful answers to the questions being asked!FollowÿALLÿthe guidelines for writing and submitting your Written AssignmentThe Written Assignment should be 4-5 pages in length.Don’t forget …

Assignment 2: Discussion?Competitive Advantage and GlobalizationCompetitive advantage implies the creation of a system that has a unique advantage over competitors. With the advent of globalization, the competition has become stronger and can be located anywhere in the world. The idea behind competitive advantage is to create customer value in an efficient and sustainable way. One approach to address this issue would be the use of resource-based theories of competitive advantage.Resources are not simply raw materials but include all the inputs, such as intellectual capital, necessary to produce a good or service. Consider this as you address globalization strategies for Fortune 500 firms in this assignment. Be mindful of constraints, such as transportation costs and cultural barriers, as you complete this assignment.Review the articleÿPurchasing, supply chain management and sustained competitive advantage: The relevance of resource-based theoryÿby J. B. Barney from the readings for this module.Based on your analysis of this article and other readings for this module, respond to the following:Explain how resource-based competitive advantage drives globalization strategies for Fortune 500 firms.Why are application of project management principles critical to effective business operations?Barney, J. B. (2012).ÿPurchasing, supply chain management and sustained competitive advantage: The relevance of resource-based theory.ÿJournal of Supply Chain Management,48(2), 3-6. Retrieved from Proquest database.ByÿSaturday, February 18, 2017, post your response to the appropriateÿDiscussion Area. ThroughÿWednesday, February 22, 2017, review and comment on at least two peers? responses.Write your initial response in 300?500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuationDo the following when responding to your peers:Read your peers? answers.Provide substantive comments bycontributing new, relevant information from course readings, Web sites, or other sources;building on the remarks or questions of others; orsharing practical examples of key concepts from your professional or personal experiencesRespond to feedback on your posting and provide feedback to other students on their ideas.Make sure your writingis clear, concise, and organized;demonstrates ethical scholarship in accurate representation and attribution of sources; anddisplays accurate spelling, grammar, and punctuation.Grading Criteria

Ectotherms employ various behavioral & physiological mechanisms to regulate their body temperatures. These mechanisms rely almost completely on the environment.
Ectotherms have no internal heat regulation mechanism like endotherms. Thus, they are heavily reliant on external heat sources to maintain their bodies at an optimum temperature for the body’s functions.
These mechanisms can be classified into behaviour and physiological mechanisms.
1) Behavioral Mechanisms:
To heat their bodies, ectotherms will often take advantage of a sunny day, and absorb its heat. They will especially opt to do this before or after energy requiring activities such as flying or swimming. To cool off they may take shelter from the heat, especially the hottest part of the day, by hiding under rocks, sitting in the shade or entering holes/caves.
This is why you see butterflies, reptiles, frogs, and other ectotherms bask in the sun with their body spread out to increase the surface area for more heat absorption. And when it’s too hot, you see them hiding in the shade or near bodies of water.
Some animals exhibit group behavioral mechanisms. A good example is how honey bees huddle together in large groups to retain & generate heat. A similar example is how some gregarious caterpillars bask in the sun in large groups to cluster heat.
2) Physiological Mechanisms:
These mechanisms function similarly but not identically to the mechanisms of heat regulation found in endotherms. They vary from molecular level mechanisms to organ level mechanisms, and body level mechanisms.
Molecular level example: Increase or decrease of cell phospholipid saturation to increase or decrease the melting point of the cell membrane and other cellular organelles.
Organ level examples: Heat exchange between the cold blood at the skin’s surface with hot blood circulating from the body’s core. Another example is the increased secretions of mucus on some amphibians’ skins to cool the body by evaporation.
Body level example: Animals that engage in torpor (stillness, no activity) for different periods of time to conserve energy and heat. It can occur on a daily basis for short periods of time (lizards lie very still if you’ve ever observed them!) or up to several years (hibernation).

CIS-505 week 10 Term PaperClick the link above to submit your assignment.Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center. Instructors, training on how to grade is within the Instructor Center.Term Paper: NetworkingDue Week 10 and worth 200 pointsSelect one (1) of the following topics in which you will base your responses in the form of a term paper:Network NeutralityWeb2.0Wireless TechnologyBroadband ConvergenceU.S. Telecommunication PolicyInternet SecurityIPv6WWANWLANDNSSECWANWrite a ten to fifteen (10-15) page paper in which you:Compose an executive summary highlighting the paper?s contents and reasoning for your chosen topic.Conduct a SWOT analysis by analyzing the strengths, weaknesses, application opportunities, and threats from competitors of the chosen topic.Evaluate the current ethical and legal concerns surrounding your topic.Select one (1) ethical or legal concern surrounding your topic, take a position on the issue, and provide rationale.Analyze the improvements over the last two (2) years to your communication technology topic, and suggest an improvement based on its current usage.Predict the future role of the communication technology you?ve selected for both personal and commercial use.Create a diagram that illustrates the communication structure of your chosen technology in Visio or its open source alternative software. Note: The graphically depicted solution is not included in the required page length.Use at least eight (8) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required page length.The specific course learning outcomes associated with this assignment are:Evaluate the ethical concerns that communication networks raise in a global context.Use technology and information resources to research issues in communication networks.Write clearly and concisely about communication networks using proper writing mechanics and technical style conventions.Click here to view the grading rubric.