Marketing homework help

Starnes-Brenner Machine Tool Case Analysis
Length: 3-4 Pages excluding title and reference pages
Prepare an analysis to of the Starnes-Brenner Machine Tool Case. A well-constructed paper will reference 2 or more
academic sources that may include your textbook and articles from respected business publications such as The Wall
Street Journal, Barrons and Forbes. Adhere to APA standards.
Prepare the analysis from the perspective of Bill Hunsaker who has relocated to replace Frank Rothe as the company’s
sales representative. As Bill, you are ambitious to expand business in Latino, and demonstrate you have the capabilities
needed to be promoted to executive management. As outlined in the criteria below, your case analysis should address
the following:
• Case Summary: Briefly summarize the case identifying key issues
• Opportunities: Objectively analyze the reasons why to bribe in Latino; consider ethical, legal, and business
practices. Support your analysis with evidence such as citations and examples.
• Disadvantages: Objectively analyze the reasons why not to bribe in Latino; consider ethical, legal, and business
practices. Support your analysis with evidence such as citations and examples.
• Recommendation: Discuss your plan for addressing bribery as the Latino sales representative. Be specific
providing clearly states reasons supported with data-driven evidence.
Criteria Requirements
Case Summary
Accurately summarizes case comprehensively identifying all key issues
Opportunities
Objectively discusses reasons why to bribe; addresses ethical, legal and business practice issues. Fully
supports analysis with valid data.
Disadvantages
Objectively discusses reasons why not to bribe; addresses ethical, legal and business practice issues.
Fully supports analysis with valid data
Recommendation
Recommends a specific plan for future business dealings; includes valid reasons supported by data.
Critical Analysis
Consistently employs critical analysis in analyzing the case; synthesizes data to draw valid conclusions
APA and Sources
Uses 2 or more academic sources. Accurately adheres to APA standards; reference page and citations
are correct. All sources listed in References are cited in paper
Writing Mechanics
The paper is logical and well-written; spelling, grammar and punctuation are accurate. Paper is the
required length of 3 – 4 pages of content, and includes a correctly prepared title page
Textbook/Source
Cateora, P., Gilly, M., Graham, J., & Money, B. (2016). International Marketing (17th ed). New York, NY:
McGraw-Hill Education.
ISBN: 978-0077842161