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Philanthropy Project Benchmark
Part 3
 
The Non-Profits Organization that you are going to use is:
ROGER WILLIAMS PARK ZOO in Rhode Island
 
https://www.rwpzoo.org/   (Here is the link for that Zoo, you can also find this zoo in many news and information for non-profit title, search RI Roger william Zoo Non-Profit, you can find a lot of it)
 
You must answer the following questions in Part 3 :
 
Please submit a brief overview on the marketing, advertising and brand awareness that takes place within the organization that you have chosen to volunteer with
 

  • What are the marketing tools that the organization uses to brand itself within the community?

 

  • Is the organization currently running a marketing campaign? If so, what is it?

 
 

  • If the organization is not currently running a marketing campaign, what do you think are some tools they could use to better promote the initiatives within the organization?

 
(Please be detail)
 
Formatting
Your essay should be 2 full pages.
You are expected to use in-text references and provide a reference list at the end of your essay.
Your essay must be typed (double spaced). Please use 12 point Times New Roman font and 1 inch margins.