Marketing homework help

Marketing homework help. Questions for “Case Study Report””
1) Synthesis and elaboration of in-class discussion (based on question 1) (15 points):
Identify what are the key factors that create a unique customer experience at the
HBC and why these factors have been so effective to create business performance
in Turkey. You will have to precisely define what is unique and positive about
the current customer experience and why it has been a source of competitive
advantage before you will be able to determine the factors that create it. These
factors might be rooted: in the high level and constant standards of service
delivery, the culture of service innovation in the name of customer experience,
the capacity to adopt the customer viewpoint, the efficiency of the internal
processes below the line of visibility in delivering superior experiences, and the
design of the servicescape. Consider that it is probably the interrelations between
these factors that play the most important role in producing the desired
experience. Note that Ilkbahar and his team are less interested in the role of IT,
promotion tools, and HR policy as factors of the customer experience; so you
should focus on elements of the servicescape.
2) Which factors should be adapted to the Cyprus location why, to which extent
and how? (Recommendation) (15 points)
Plagiarism: Please note that we will be using Turnitin.com to detect plagiarism for this
assessment. Plagiarism is dealt with the upmost severity. Please refer to page 7 of this 24706
Assessment Guidelines document for further information about Turnitin.com.
Assessment Security: This assessment will be secured through a combination of continual
updating of assessment tasks across sessions, different topic choice across sessions, and/or
plagiarism detection software.
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Quality of
Insights
and of
information
gathered
5 points
The report
offers some very high
quality insights.
The
syntheses are
of a
very high standard
and offers many
interesting
ideas with respect to
the situation.
Mark 4.3 – 5
The report
offers some high
quality insights.
The
syntheses are
of a
very high standard
and offers some
interesting
ideas with respect
to
the situation.
Mark: 3.8 – 4.2
The report
offers some good
quality insights.
The
syntheses are
of a
high standard
and offers some
interesting
ideas with respect to
the situation.
Mark: 3.3 – 3.7
The report
offers some
insights.
The
syntheses are
acceptable
and offers some
ideas with respect to
the situation.
Mark: 2.5-3.2
The report
offers some limited
insights.
The
syntheses are confusing
and little new ideas
emerge from the
exercise.
Mark: 0-2.4
Quality of
diagnosis of the
situation
5 points
The bridge between the
information gathered and
the situation assessment is
very clear and convincing.
The diagnosis allows
understanding the nature
of the crisis and possible
avenues to manage it in an
illuminating way.
Mark 4.3 – 5
The bridge between
the information
gathered and the
situation
assessment is very
clear and quite
convincing. The
diagnosis allows a
much deeper
understanding the
nature of the crisis
and possible
avenues to manage
it.
The bridge between
the information
gathered and the
situation assessment
is clear and provides
some good
justifications. The
diagnosis allows to
better understand the
nature of the crisis
and possible avenues
to manage it.
There is bridge
between the
information gathered
and the situation
with some
justification. The
diagnosis of the
crisis has some
relevance.
Mark: 2.5-3.2
Limited connection
between the
information gathered
and the situation with
weak or no justification.
The diagnosis of the
crisis has limited
relevance.
Mark: 0-2.4
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Mark: 3.8 – 4.2 Mark: 3.3 – 3.7
Quality of
recommendations
and usefulness
10 points
The recommendations are
very concrete, clearly
explained and wellillustrated. They are
realistic but original, take
into account the
organizational reality and
the resources of the client,
and are deeply rooted into
the insights and diagnosis
established prior.
Mark: 8.5 – 10
The
recommendations
are concrete,
clearly explained
and illustrated.
They are realistic
but original, take
into account the
organizational
reality and the
resources of the
client, and are
rooted into the
insights and
diagnosis
established prior.
Mark: 7.5 – 8.4
The
recommendations
are concrete,
explained and
illustrated. They are
realistic but have
some degree of
originality, take into
account the
organizational reality
and the resources of
the client, and are
not detached from
the diagnosis
established prior.
Mark: 6.5 – 7.4
The
recommendations
are concrete and
explained with some
illustrations. They
are realistic, and
refer to the analysis
performed in the first
parts of the report.
Mark: 5-6.4
Some of the
recommendations might
appear relevant but they
are not well illustrated
and are far removed
from the groundwork
performed earlier in
terms of information
gathering and
diagnosis.
Mark: 0-4.9
Professionalism
5 points
The report adheres to
word limit guidelines
and is appropriately
structured (i.e., uses
headings, page
numbers, etc.). All
The report adheres
to
word limit
guidelines
and is appropriately
The paper adheres to
word limit
guidelines
and the content is
organised. The
The paper adheres to
word limit
guidelines and some
attempt has been
made to organize the
content.
The paper does not
adhere to word limit
guidelines. The paper
content is presented
in an incoherent way
and there are
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material is fully
referenced,
conforming to a
recognized referencing
system. Submitted in the
correct format.
Mark: 4.3-5
structured (i.e.,
uses
headings, page
numbers, etc.). An
appropriate
referencing system
is
used to reference
any
material. There are
few technical
errors.
Submitted in the
correct format.
Mark: 3.8-4.2
material is
referenced. There are
few technical errors.
Submitted in the
correct format.
Mark: 3.3-3.7
Some material is
referenced. There are
some technical
errors. Submitted in
the
correct format.
Mark: 2.5-3.2
frequent technical
errors. Material is not
referenced
appropriately. There
are some technical
errors. Submitted in the
incorrect format
Mark: 0-2.4
Total Written Group Report Score: _____out of 30
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STUDENT NOTE

Marketing homework help