Marketing homework help

Assignment 1

• Written assessment (individual) 100%

The purpose of this paper is to apply the key concepts we have explored in the course materials.  You will select a company and make a business case for that company to act ethically.

Identify the ethical dilemmas the company faces, the opportunity it represents and your argument for them to take the action you find most compelling.

The paper should:

Identify the company and why this is a compelling choice

State the ethical challenge, including

Clarify the responsibility that the company has

Detail the risks in not addressing the ethical challenge

Identify the potential upsides for the company in successfully dealing with the challenge

Write this paper not to your professor but to the CEO of the company you chose.  Make a case for resolving an issue that the company is not addressing. This paper should be no more than 1200 words.  Use 1.5 spacing, 1 inch margins and a professional, business format.  You should make strong arguments; the best papers will include references and citations.