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Marketing homework help. BCO128 ADVERTISING, MEDIA AND BRANDING – Task brief &  rubrics
 

ACADEMIC PAPER

 
 

Description:

  • Individual
  • This Brand / Market is assigned to you à M

 
ERCEDES-BENZ in your country of origin or residence.
 

·         You have to write a paper answering the questions stablished in this brief.

 
 
Questions:

  1. Media Strategy: Identify the Brand’s overall media strategy differentiating between Paid, Owned and Earned
  2. Media Mix and Media Reach: Which are the most used mediums? Are they appropriate in order to reach the key target audiences?
  3. Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient outcome? Are they advertising enough?
  4. Advertising Creativity: Briefly analyze the creativity of a recent advertising campaign of the assigned brand in your
  5. Brand’s Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may

 

Formalities:

  • Wordcount: From 1.500 to 2.000
  • Cover, Table of Contents, References and Appendix are excluded of the total
  • Font: Arial 12,5 pts.
  • Text alignment:
  • The in-text References and the Bibliography have to be in Harvard’s citation

 
Submission: On Moodle, Sunday 24th of May by 23:59 CEST.
Weight: Resit – worth 100% of the overall grade – Please remember resits are capped at 70%
Outcomes: This task assesses the following learning outcomes:

  • Demonstrate an understanding of the complexities of strategic
  • Analyze and explain the concepts, principles and practice associated with strategy formulation and

 

Rubrics

 

  Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge & Understanding (20%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student understands the task and provides minimum theory and/or some use of vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%) Student applies fully relevant knowledge from the topics delivered in class. Student applies mostly relevant knowledge from the topics delivered in class. Student applies some relevant knowledge from the topics delivered in class.
Misunderstanding may be evident.		 Student applies little relevant knowledge from the topics delivered in class.
Misunderstands are evident.
Evaluation (30%) Student evaluates the findings in excellent ways, drawing outstanding conclusions and proposing new paths of work. Student evaluates the findings in a significant manned, drawing some conclusions and proposals. Student creates a fair report but misses some elements learned in class. Misunderstandings may be evident. Student creates an incomplete report plan with some important missing elements and/or some irrelevant details.
Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit.
Some misspelling errors may be
evident.		 Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling
errors are evident.

 

Marketing homework help