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Cuyamaca College Historical Global Strategy of Ford Discussion

Read:
1. Closing Case in Chapter 8 (Ford)
Respond to the following prompts. Using the framework outlined in this chapter and summarized in Figure 8.3, to:

1. Describe Ford’s historic global strategy?
2. Describe its current global strategy?
  1. Discuss the benefits and drawbacks of its current global strategy?
  2. Identify TWO products/service to which Ford’s current global strategy would be appropriate when expanding to China. Justify your choice.