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Focus Groups & In Depth Personal Interviews & Tri component Attitude Model Discussion

 

These are 2 different questions, can you please put them in different word documents.

QUESTION 1:

Why might a researcher prefer to use focus groups rather than in-depth personal interviews? Share examples of when you may choose each type of research.

QUESTION 2:

Explain a person’s attitude toward visiting Disney World in terms of the tricomponent attitude model.