Writing Homework Help

Scenario

You are in your first 3 years of employment, in your company, Information Tech Strategies (ITS), which provides IT services to large businesses and governments in several countries around the world. ITS has a market opportunity to expand its business to new countries. Your manager has asked you to investigate aspects of business communication in another country to prepare to expand.

You are asked to communicate, via a memo to your Senior Director, Ms. Mallory Masters, on the cultural considerations (intercultural communication) that the company should consider for the company’s expansion.You then will provide a professional recorded presentation for the ITS team that will be working the expansion.

Foundation

Culture impacts an audience’s perspective of your message and the information you are relaying. Therefore, you must consider cultural differences related to business—language, expectations, tone, protocol, etc.—to ensure that your audience understands your message.

Culture is particularly important in a corporate setting. In establishing business relationships around the globe, you must know the norms of the local culture and behave accordingly. These norms include

• greetings
• meeting structure
• gift-giving and information exchanges (business cards, reports, etc.)
• gender-related practices
• communication styles
• relationship standards
• attire
• etiquette
• other practices related to business engagement.Your responsibility is to investigate these practices as they apply to business communication and express those to your colleagues.