Final Project – IKEA in Russia, PC5-1 through PC5-7

**I have attached screenshots of the case study from my textbook**

Case Questions

1.  What are the various external factors which a company must take into account while devising a market entry strategy for a new country? Discuss these factors in the Russian context and in the actions taken by IKEA.

2.  What is the impact of strong and co-operative political machinery on the business prospects of an emerging market? In this context, discuss IKEA’s Russian sojourn. What should IKEA’s business strategy be in the future?

3.  What are the strategies that a company should use to grow its business in an emerging market? How do you establish a strong market presence in an underserved market? Discuss IKEA’s strategy of establishing large shopping complexes instead of standalone shopping centers.