Business Finance Homework Help
Southeast Missouri State University InstaSel Marketing Project & PPT
Think of a company including a catchy name and a product or service. Complete the following parts.
Part I – Answer the following items in a paragraph (8-10 sentences per paragraph) form:
- What is the name of the company and what product or service does your company offer? (1 paragraph)
- Describe the Market Segmentation for your product/service. (2 paragraphs)
- Describe the Positioning Strategy for your product/service. (2 paragraphs)
Part II
- Draw and describe the Perceptual Mapping for your product/service. (1 picture and 1 paragraph)
- What is the Entry Strategy for your product/service? (2 paragraphs)
- Describe the Product Lifecycle Management (1 paragraph)
- Brand Equity Management (1 paragraph)
- Product Line Management (1 paragraph)
Part III
- Write a one page abstract summary