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FAU Programmatic Consumption Behavior Discussion

 

I’m working on a marketing question and need guidance to help me learn.

Research and explore the emerging phenomenon of programmatic consumption behavior

What does it mean?

Are algorithms found in Apps, websites, and products we use everyday, automating and making decisions for us? 

In your discussion, explore how household A.I.’s like Alexa, Google Assistant, and toy-like robots like Jibo and vEctor are gradually changing the dynamics of consumer behavior in a household.