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Fashion Institute of Design and Merchandising Whirlpool Corporation Business Model Paper

Assigned company: Whirlpool Corporation

The student will assume the role of an outside management consultant of Whirlpool Corporation. (From your perspective of a consultant)

The cases will have the following structure:

1. 1-2 paragraphs on company history and Business Model(s) and 1-2 paragraphs on industry history and stage of life cycle.

2. SWOT analysis – Include current trends that will affect the company’s future (3 trends minimum and be sure to include technology impacts).

3. Access the industry with Porter’s 5 forces analysis