Writing Homework Help

University of South Florida Final Marketing Plan Paper

 

COMPANY – NATIONAL SAFETY COUNCIL

The final paper should be approximately 10-12 pages.

It should consist of the information from your milestone papers along with information from our discussion board postings.

  • Feedback from the Milestone papers must be incorporated
  • All key components of a marketing plan must be represented.
  • Cover Page
  • Table of Contents
  • Company Overview/Executive Summary
  • New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision, and core values?
  • Competitor Analysis and Identifiable Gaps
  • Target Market Determination
  • The use of e-commerce and social media
  • The marketing mix
  • The promotional mix
  • Consumer buying behavior
  • The impact of the pandemic on the company’s approach to sales and marketing
  • Product Lifecycle including the graph
  • Measurements of success, metrics
  • Summary
  • Resource Page
  • ———————————-
  • Question 2 – Final Marketing Plan PPT Presentation.

No more than 5 slides (apart from introduction, table of content and reference) and each slide needs to have your speaker’s notes. APA referneces required.