Business Finance Homework Help

Students are supposed to read the Opening Case of Chapter-3 ‘Innovation in India: The Chotukool Project’ (Page Number-43) of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each. 

QUESTIONS

• What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? (2 marks)
• What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying? (2 marks)
• Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? (2 marks)
• Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? (2 marks)
• What other products might the lessons Godrej learned which chotukool apply to? (2 marks)