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Northeastern Illinois University Management WestJet Airline Question

 

I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.

Instructions

You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:

  • Introduction, including relevant facts and background
  • Problem definition / issues
  • Critical analysis / conceptualization
  • Alternatives, which may be “bulletized”.
  • Solution: state the best of the alternatives and the rationale

Please refer to the grading sheet attached for more details

4

3

2

1

GRADE

Grammar, Spelling, and general appearance

Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance

Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance

Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearance

A lot of errors in grammar, punctuation, or spelling; inappropriate business language, overall appearance

Introduction

Includes relevant internal/external facts and background

Includes most relevant internal/external facts and background

Includes some relevant internal/external facts and background

Includes few or no relevant internal/external facts and background

Problem Definition – Issues

Clarity in specifying one problem statement

Moderate clarity in specifying one problem statement

Mediocre clarity in specifying one problem statement

No clarity in specification of problem statement

Critical analysis

Accurately identifies one or several concepts related to the problem

Identifies one or several concepts related to the problem

Vaguely identifies one or several concepts related to the problem

Does not identify one or several concepts related to the problem

Alternatives

Clearly specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages in details.

Specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages

Vaguely specifies 2-5 alternatives which may be related to the problem

Does not specify 2-5 alternatives to solve the problem

Solution

Clearly identifies the best alternative, and the rationale for that decision

Identifies the best alternative, and the rationale for that decision

Vague identification of the best alternative, and the rationale for that decision

Does not Identify the best alternative, and the rationale for that decision

Submitted on time

1 point

Final Grade

/25
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