Economics homework help
This step of the group project is to run the data analysis. This data analysis will include four parts.
Make sure to copy and paste SPSS outputs in this assignment (Tip: use ‘copy special’ from SPSS output page and ‘paste special’ to your word file).
PART 1: General conceptual model
Design your own conceptual model and elaborate the hypothesis between the variables that you will be testing.
Please see example below:
Examples
Hypothesis 1: Positive word of mouth influence satisfaction for my brand
Hypothesis 2: The greater brand knowledge, the greater purchase intention.
Data Analysis Review posted on Canvas includes detail instructions with steps to follow to help you run SPSS.
PART 2: Descriptive Statistics
You should run a descriptive analysis for each of your variable.
Consider all the variables that you put in your questionnaire and run the descriptive analysis for each of them.
(i.e. age, gender, income, education, how often do you…, how would you rank…, do you like …, how many times do you…, are you satisfied with…)
Describe your sample.
PART 3: Statistical Analyses
1- Independent Sample t-test necessary according to your topics and variables. Illustrations.
2 – Correlation, Crosstab/Chi Square Analysis necessary according to your topics and variables. Illustrations.
3- Regression analysis to examine the relationships between your variables and to understand the trends in your data. Illustrations.
PART 4: Interpretations
Conclusions
Link your research questions with conclusions: Answer your research questions.
Limitations
What are your limitations in this research?
Recommendations
What are your suggestions for how to proceed based on your conclusions?
Interpret your research findings in terms of business decisions.