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FIDM Marketing Château Margaux Case Analysis

 

Read the case, then follow the structure below. (Use the information provided in the case as much as possible)

ACCOMPLISHED COMPETENT DEVELOPING INTRODUCTORY
Points 50-45 44-40 39-30 29-0
Introduction and Problem Statement 20 Clear, concise and comprehensive introduction discussing key details of the case. Effective and precise problem statement. Adequate introduction discussing key details of the case. Effective problem statement. Introduction mentions some of the key details of the case. Problem statement made but not clear. Introduction demonstrates limited or no comprehension of the main issues. Problem statement missing or poorly constructed.
Analysis 50 In-depth understanding of the main issues and problems. Thorough discovery and analysis supported using both quantitative and qualitative measures. Adequate understanding of the main issues and problems. Discovery and analysis partially supported using quantitative and qualitative measures. Partial understanding of the main issues and problems. Discovery and analysis not fully clearly supported using both quantitative and qualitative measures. Little to no understanding of main issues and problems poorly identified. Discovery and analysis not supported.
Recommendations and Conclusion 20 Feasible and effective recommendations and implementation clearly provided. Key data points or milestones referred when needed to support conclusions. Effective recommendations and implementation provided. Key data points or milestones occasionally referred to in order to support conclusions. Recommendations provided but not feasible and/or missing implementation. Key data points or milestones not mentioned to support conclusions. Recommendations not effective or missing. Key data points missing and/or not provided to support conclusions.
Research and Writing Style 10 Detailed investigation and evaluation of the case clearly demonstrated and well thought out. Excellent grammar, spelling, punctuation and professional writing style. Supporting research is properly sourced and cited. Investigation and evaluation of the case was adequately demonstrated. Competent grammar, spelling, punctuation and professional writing style. Supporting research is properly sourced and cited. Some investigation and evaluation of the case demonstrated and/or unclear. Grammar, spelling, punctuation and professional writing style needs improvement. Supporting research is not properly sourced and cited. Little to no investigation and evaluation of the case was demonstrated. Distracting grammar, spelling, and punctuation errors. Professional writing style needs significant improvement. Supporting research is missing and/or not properly cited