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FIDM Marketing Château Margaux Case Analysis
Read the case, then follow the structure below. (Use the information provided in the case as much as possible)
ACCOMPLISHED | COMPETENT | DEVELOPING | INTRODUCTORY | ||
Points | 50-45 | 44-40 | 39-30 | 29-0 | |
Introduction and Problem Statement | 20 | Clear, concise and comprehensive introduction discussing key details of the case. Effective and precise problem statement. | Adequate introduction discussing key details of the case. Effective problem statement. | Introduction mentions some of the key details of the case. Problem statement made but not clear. | Introduction demonstrates limited or no comprehension of the main issues. Problem statement missing or poorly constructed. |
Analysis | 50 | In-depth understanding of the main issues and problems. Thorough discovery and analysis supported using both quantitative and qualitative measures. | Adequate understanding of the main issues and problems. Discovery and analysis partially supported using quantitative and qualitative measures. | Partial understanding of the main issues and problems. Discovery and analysis not fully clearly supported using both quantitative and qualitative measures. | Little to no understanding of main issues and problems poorly identified. Discovery and analysis not supported. |
Recommendations and Conclusion | 20 | Feasible and effective recommendations and implementation clearly provided. Key data points or milestones referred when needed to support conclusions. | Effective recommendations and implementation provided. Key data points or milestones occasionally referred to in order to support conclusions. | Recommendations provided but not feasible and/or missing implementation. Key data points or milestones not mentioned to support conclusions. | Recommendations not effective or missing. Key data points missing and/or not provided to support conclusions. |
Research and Writing Style | 10 | Detailed investigation and evaluation of the case clearly demonstrated and well thought out. Excellent grammar, spelling, punctuation and professional writing style. Supporting research is properly sourced and cited. | Investigation and evaluation of the case was adequately demonstrated. Competent grammar, spelling, punctuation and professional writing style. Supporting research is properly sourced and cited. | Some investigation and evaluation of the case demonstrated and/or unclear. Grammar, spelling, punctuation and professional writing style needs improvement. Supporting research is not properly sourced and cited. | Little to no investigation and evaluation of the case was demonstrated. Distracting grammar, spelling, and punctuation errors. Professional writing style needs significant improvement. Supporting research is missing and/or not properly cited |