Business Finance Homework Help

COMPANY: BATH AND BODY WORKS

POSITION: STORE MANAGER

Prompt: For this milestone, you will work on the Company section of the final project. You will analyze the company that you selected in Module One. Specifically, you’ll be looking at the company’s history, mission statement, position within the industry, and major competitors. When completing your analysis, please keep in mind the role you chose, as well your chosen problem statement.

The following critical elements must be addressed:

1. Company:

A. Briefly summarize how your chosen company was founded.

B. Summarize the selected company’s mission statement and the steps taken to implement it in day-to-day operations.

C. Describe how the company is perceived within its industry, supporting your response with research.

D. Analyze the company’s marketing presence and promotions to determine potential areas of opportunity.

E. Determine the company’s main competitors and explain how those businesses impact future decision making and planning.