Business Finance Homework Help

For this case study, you are to conduct web-based research to understand the evolution of New Coke and various growth product development strategies that were introduced based on market research and assumptions. Based on your research, and the conclusions you formed, you are to answer the following questions:
1)  Based on your research, how beneficial was the launch of New Coke for Coca-Cola? Address both short-term and long-term benefits (or lack thereof).
2) Does the case of New Coke present elements of social responsibility? If so, how?
3) Based on your research, what was the initial reason for introducing New Coke into the market? Should these reasons have led to a new product launch?
4) Which elements within the Product Development stages of introducing New Coke could have been changed to ensure a successful launch? Explain your answer.