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Troy University Dr Pepper Business Level Strategies Paper

 

My company is Keuring/Dr Pepper, and I just need to write the first part of the project, it is

Business-Level Strategy

Overview of the Project

Groups will analyze a real company and conduct a Strategic Analysis in increments using the concepts from the text and outside sources, including the company’s own information. The final deliverable will be a Strategic Proposal to the company based on the Group’s total analysis.The approach to the Project should be a White Paper prepared for and delivered to the senior management and Board of Directors of the company that is analyzed.There should be NO definitions or extraneous external research presented that is not immediately germane to and related directly to the company and its industry. Only facts related to the company should be presented, particularly in Deliverables 1 through 4.Deliverables 1 through 4 are analyses of the Current Conditions of the company and the industry; therefore there should be NO proposals or recommendations of any kind regarding what the company should or could do in the future. Any and all such proposals and recommendations must be part of the Final Deliverable only.The Final Deliverable must be presented as ONE paper, not separate papers.

For this assignment, the Group will analyze the assigned Company’s current condition. You will use the text chapters 4 through 6 as your framework for the analysis, and will incorporate information from external sources including the company and other credible sites. 

Minimally the report will include the following:

  • Business-Level Strategy 
  • Competitor Analysis
  • Competitive Dynamics
  • Corporate-Level Strategy 
  • Industry Environment Analysis (Five Forces Analysis)